Hop Happy

This is a full-bodied orange hued I.P.A. It has a variety of toasted and caramel malts which create a nice backdrop to the aggressive citrus and floral hop notes. So, come on and get happy with us!

Sasquash

This pumpkin porter recipe was created by our Brewer Kurt. Along with 300 pounds of pumpkin and sweet potato he used a variety of specialty malts to keep your taste buds on an adventurous ride with each sip. You’ll find the roasty flavors are well balanced with pumpkin which gives it a very smooth character. Kurt also added pumpkin spice to this Porter to give it that amazing aroma and finish.

Dunkel-Weizen

A combination of specialty malts and Bavarian yeast, this strain creates a smooth wheat ale with hints of caramel and chocolate.

Weekend at Louies

We took a batch of Louies Demise amber ale and added a bunch of Rishi’s Organic blueberry rooibos and Hibiscus tea blends. After two weeks of cold infusion we filtered out the tea and carbonated it. This awesome beer has a blueberry and strawberry nose with a slight malty aspect. Hints of caramel, and Munich malts come out as the beer warms. The flavors are subtle with the Hibiscus at the forefront of the pallet. The tea blends add a smooth but tart finish to this beer.

9.0 BUs

Booyah Farm House

Barely, malt and wheat create a smooth body. The malted rye and oats bring out and earthy flavor.

Polish Moon

This pitch black milk stout is teaming with rich roasted malt and coffee flavors. This is a very easy drinking full bodied beer!

Cream Ale

This beer has a very slight hop presence which helps to round out this simple but refreshing beer. Perfect for hot summer days or those who enjoy a nice flavorful light beer.

More about Milwaukee Brewing Co.

Milwaukee Brewing Co. has been the house beer at the Ale House since the begining. Their first brewery still operates in the front of our pub.  They have a second brewery (that doubles as a packaging facility) on 2nd street in Walker’s Point.

Tours of Milwaukee Brewing Company are located at 613 S. 2nd Street (the building is now orange). Public tours are on Fridays at 5 and 6, and Saturday at 3, 4, and 5. We recommend getting there about a half hour before a tour starts.

There’s no parking lot here, but you can park on Bruce, parts of 2nd and 3rd.

If you have a large group (over 12 people) you might want to consider setting up a private tour by calling Lauren Diehl at 414.276.2337 X103 or by emailing her at lauren.diehl@milwaukeebrewing.com. Set it up by Thursday, so we know you’re coming. If you don’t make it in time, send someone over early to save your place.

Tour sizes are limited to about 30 people, we usually add a couple tours if they seem to fill up.

If you want to know more about Milwaukee Brewing Co. visit them at www.milwaukeebrewing.com

Ulao

This straw colored Belgian style wheat ale is flavored with orange peel, cracked coriander, and ginger.

Solomon Juneau

A crisp golden ale, dry hopped with Czech Saaz hops for exceptional flavor and aroma.    This is one of the original styles that was home-brewed as a hybrid of an American pale ale using traditional euro Pilsner  hops.

The latest fresh hop method is absolutely the best version ever. Head Brewer Robert Morton has added his touch to the recipe and has created a mature, well-rounded, and unique flavor experience.   Great hop nose with fruity notes, light malty body,  crisp finish.   Ask for a “Sols”!

The Solomon Juneau Beer Connection

Solomon Juneau paddled up the Milwaukee River from Lake Michigan and settled a trading post near the confluence of three beautiful rivers flowing through bountiful prairies and forests. In his canoe he carried pelts, heavy woolen blankets, wooden paddles, seeds, matches, guns and ammunition and beer.

We commissioned this Paul Smith original artwork represents a typical day in the early Milwaukee settlement.  Unloading on the shores with supplies, beer was always a part of the stowage to ensure a safe liquid in unknown territory.  The  canoe shows the connection to the native Indian residents, learning the art of birch-bark waterproofing.

Solomon Juneau is credited as the founder of Milwaukee. He was an entrepreneur and a pioneer, and married a Native Indian woman.  Together they had 14 children.

As our city exploded with settlers, traders, and carpet baggers, Juneau found himself in a power struggle with the aggressive Byron Kilbourn.  Each claimed a town center on opposite sides of the river, known as Kilbourntown and Juneau Village.  As bridges were constructed, the two refused to align the dirt roads to meet the others plans.  To this day, the draw bridges of downtown Milwaukee are angled to meet the stubbornly misaligned paths.  Ultimately, Juneau prevailed in the common quest to be the first Mayor of Milwaukee and the first City Hall was located at the current site of Cathedral Square.  We commemorate this virile leader with a beer that brings together beer cultures just like he did in the settlement known as Mil-wa-kee.

Solomon Juneau

A crisp golden ale, dry hopped with Czech Saaz hops for exceptional flavor and aroma. Solomon Juneau paddled up the Milwaukee River from Lake Michigan and settled a trading post near the confluence of three beautiful rivers flowing through bountiful prairies and forests. In his canoe he carried pelts, heavy woolen blankets, wooden paddles, seeds, matches, guns and ammunitions and beer. Bottoms Down!

Weiss

Our version is a classic German style golden wheat ale unfiltered for extra flavor and aroma.  Refreshing any time of year.   Prosit!!

What’s a Hefewiess?

A south German style of wheat beer (weissbier) made with a typical ratio of 50:50, or even higher, wheat. A yeast that produces a unique phenolic flavors of banana and cloves with an often dry and tart edge, some spiciness, and notes of apples. Very little hop bitterness, and a moderate level of alcohol. The “Hefe” prefix means “with yeast”, hence the beers unfiltered and cloudy appearance. Poured into a traditional Weizen glass, the Hefeweizen can be one sexy looking beer.

Often served with a lemon wedge (popularized by Americans), to either cut the wheat or yeast edge, which many either find to be a flavorful snap … or an insult and something that damages the beer’s taste and head retention.(1)

(1) Beeradvocate.com

Sheepshead Stout

A robust Irish style oatmeal stout with distinct roast chocolate notes and a creamy smooth finish.   This beer recipe involves 9 different  malts, and oats.

The German immigrants who founded Milwaukee’s first big breweries brought over more from their homeland than a love of great beer: they brought their zest for life and friendly competition. Area brewers would gather regularly for a game of Sheepshead which would develop from a friendly after-work card game into a late night of skill and nerve, full of tense moments, shouting, laughter, and, of course, great beer. Gesundheit!

love ROCK

Same beer, different name. Formerly known as Flaming Damsel, the love ROCK is a well balanced Vienna Style lager beer has a subtle malt sweetness, balanced by the earthy tones of noble German Hallertauer hops.

Availability: Brewed Year Round

Grain Variety : Pilsen, Munich, Vienna malt

Hope Variety : German Hallertauer

Color Description and SRMs : Copper

Bitter Units :  18 IBUs

Alcohol by Volume : 4.8 % ABV

Original Gravity : 12.5 P (1.050 O.G.)

Package Format : 12 oz. Bottles, ¼ bbl (7.75 gal) ½ bbl (15.5 gal)

Brewed Since : 2007

 

Pull Chain Pail Ale

A  hybrid between American and British pale ale styles. American Cascade hops and British East Kent Goldings account for Pull Chain’s citrus and earthy  flavor aromas, softened by malty undertones.

Availability : Brewed Year Round

Grain Variety : 2 Row Pale Ale, Victory Malt, Caramel Malt

Hope Variety : Cascade and East Kent Goldings

Color Description and SRMs : Golden Carmel

Bitter Units : 41 IBUS

Alcohol by Volume : 4.9 % ABV

Original Gravity : 13.0 P  (1.053 O.G.)

 

Pullchain Pail Ale – the Story

Not long ago, a factory workers would be called to their union mandated beer breaks with the pull of the chain-activated steam whistle.  Beer bucket boys, known as Kesseljunge,  would hustle cold brew out to the workers before they returned to the production line.  The beer was shuttled in tin pails, originally known as growlers precariously balanced on long sticks.  The kesseljunge would be seen all over the city carefully serving between local taverns and the thirsty workers in every type of factory where German immigrants labored.  The job required

careful balance to preserve every drop of the precious amber refreshment.(1)

As you might expect, this great tradition faded into folklore.   In the entertaining book, “Bucket Boy: A Milwaukee Legend”, Ernest L. Meyer spins a tale of the aging Kesseljunge Old Heinz, the last to wear a path to between the Germania German newspaper and a local tavern.

Defined by the Workers!!

As we researched the story for our Paul Smith illustration, we had the opportunity to capture two great local manufacturers.  We could have represented the break area of any one of the many breweries of the time.  The amazing thing about this job benefit was that it occurred in all forms of labor intensive places.  The perspective we chose is the Allis Chalmers tractor plant with one of the first Pawling & Harnishfeger (now P&H) bridge cranes in the background.  The original P&H factory was located in Walker’s Point where our 2nd Street brewery is currently located.  P&H, a world leader in mining equipment, survived many early challenges by producing brewery equipment.(2)  There is no doubt that the proud workers in these and many other factories across Wisconsin attributed their productivity to the regular diet of the original frothy energy drink…beer!

When we decided to bottle Pullchain, the 6-pack and label were designed by Andrew Nordquist, with artist Matt Zimbo.  The closeup image of the worker enjoying his break is based on a reference photo of Keith Ward, another local artist. Matt used the photos of Keith, and some welding sparks at the 2nd St Brewery, along with plenty of imagination to create a moment between a man and his beer.

Pullchain Pail Ale is bottled year-round, and can be enjoyed fresh at Milwaukee Ale Houses.

Our Pull Chain Pail Ale is a tribute to the working men and women who built this great city.  DEMAND YOUR BEER BREAK!

(1) ref. Milwaukee Journal 12/7/1947, ref. “Bucket Boy: A Milwaukee Legend” by Ernest L. Meyer

(2) Joy Global website

Louie’s Demise

An amber ale with exceptional balance and smoothness. Brewed with a blend of specialty malts. Balanced by a choice blended of hops.

Our flagship brand; this medium bodied amber ale starts with a rich malt flourish that’s kept in perfect balance by a smooth hop finish.   This MBC original is similar to a German style Alt beers.

Availability : Brewed Year Round

Grain Variety : 2 Row Pale Ale, Munich, Honey Malt, Carmel Malt, and Roasted Barley

Hope Variety : Perle and Tetnanger

Color Description and SRMs : Rich Amber

Bitter Units : 24 IBUs

Alcohol by Volume : 5.1 % ABV

Original Gravity : 13.5 P (1.055 O.G.)

Brewed Since : 1997

Wisconsin Bar Legend

When original Milwaukee Ale House partners Jim McCabe and Mike Bieser were roommates and home-brewers, they toasted this Bieser family photo because the guys were hoisting some dark lager in an old school mug.  When they decided to go pro, they asked the Bieser family for the story on the photo.  Turns out they are at the wake for great-great uncle Louie Eishold.  Upon further investigation, they found that he died from a blow to the head in a Sheboygan tavern.  At that point they decided they had been toasting Louie’s Demise-thus the name.

So it’s a True Story… 1886 in Sheboygan, Wisconsin, great uncle Louie was cracked over the head with a beer glass and killed. For several years we speculated to our drinkers; why was he killed?  Over a woman? A horse? a card game?

The cause of the injury would have remained part of the folklore if not for one of our wine suppliers, Bruce Schietzer.  Bruce took a unique interest in our brewery and the brewing process, so when he said he knew who killed Louie, we figured he’d been over served.  Turns out he produced the 1886 court documents for the trial of Louie’s killer, William Scheitzer was HIS great great Uncle!!

Well, after sifting through the hand written records that were fire damages from a courthouse fire, we finally found out the scoop.  Bottom line-Louie had it coming, and it WAS over a woman.  The was picking a fight with another bar patron over the man’s wife.  After a scuffle moved outside, Louie was sent on his way bruised up.  Near closing time, he had returned. A fight escalated, and Scheizer clocked Louie with a beer glass.  The wound didn’t kill him right away, but he died a few days later.  Scietzer was aquitted as the court decided Louie started it, and William finished it-in self defense.  If we can learn anything from this, it’s that very little good happens at bar time.

When artist Paul Smith created this illustration for the story, he imagined the moment just before Louie got whacked.    Turns out that Louie wasn’t quite as passive as the image would have you believe.  However, the overall scene is very accurate for the time; all men, a few well dressed, and what looks like a mustache ranch.  Also, bar stools were rare, so the barkeep could stop serving those who couldn’t support themselves.

The Louie’s story is one of many Wisconsin tavern legends that gives life and color to our heritage. Drink one for uncle Louie and remember: today’s barroom story might just be tomorrows legend.

Evolution of a Logo

1997 version

This is a little behind the scenes on the branding of a craft beer.  Little changes over the years may be interesting to you.

When Paul Smith began creating the Logos, Louie’s was the first.  After a couple years at the Ale House, we realized with this first version that people called for a “Demise”.

When we bottles for the first time, the suggestion was to define the style a little better in the logo.  We worked with a then-popular ad agency,

1999 Version 2

Kohnke-Hanneken, to come up with version 2.  The overall label had an old-west look (see “Label Design” below) so the colors shifted to a brown pallet.

As we decided to come up with a new bottled label, we really wanted to emphasize  Louie’s as the name.  At the same time, Paul Smith decided to add additional artwork to tip off the rest of the story.

We also resigned the layout to switch the emphasis to the name “Louie’s”, and the original color scheme that Paul had laid out was revisited.

2004 Version 3

 

Ale House Beers

Did you know:

  • Since 1997 the Milwaukee Ale House has brewed full-bodied ales and lagers.
  • Ale House has always brewed its ales for taste not style. Unfiltered for absolute full flavor.
  • We use all malt, natural ingredients in our small-batch brewing process.
  • Small batch, hand made recipes insure freshness - a good thing for beer.

Learn about where our beer is born

Milwaukee Brewing Co.